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KICKING THINGS UP A GEAR – WHAT TO EXPECT FROM THIS YEAR’S NATIONAL SNOW SHOW

This year the show will boast some brand new features including the Après Pavilion, delivered in partnership with Ski Club GB, OOSC, Eco Ski and NUCO Travel. An area for visitors to kick back, enjoy live music from Squid Lips , pumping DJ sets and ‘Beer Pong Championships’ from OOSC, NUCO Travel and Jubel, Ski Simulators and insurance advice from the show’s official Insurance Partner, Ski Club GB, a gear cleaning station from Eco Ski and mountain inspired drinks from Jubel Beer. The vibe will be chilled through to 3pm when the tunes will kick up a notch and the drinks will start flowing. Don’t miss the Alpine Bar brought to you by SkiYodl which will be open all weekend to provide the perfect place to kick back with friends new and old and absorb the energy of the Show.

Also new for 2022 is the Warren Smith Ski Technique Lab which will bring a personalised skiing MOT from the experts, an enhanced feature from RAF Nordic and Norway Home of Skiing, who will be running a Nordic introduction to Roller Skating as well as bigger Biathlon Experience with Laser Shooting alongside the experts. For those looking to perfect their balance skills, head to the Balance Board feature with Swifty.

The Show, now in its second year, will boast a 40% larger indoor slope from SnowDome, giving budding skiers and snowboarders of all ages a chance to have a go under the watchful eye of the SnowDome and FIS experts. A souped-up skate ramp for testing those skateboard skills on the Skate Mini Ramp from Graystone Action Sports is back by popular demand with a jam sessions and swag up for grabs on the Saturday afternoon as well as Boot fitting sessions with Ski Exchange.

A shopper’s paradise, the show will include stands from high street brands as well as boutique stores, including Atomic, Rossignol, Pulse Roll, Nordica, Oakley, UYN, Spyder and Picture Organic who will be attending on the Show’s Retail Partner, Ski Exchange’s vast stand. Other exhibitors include The Snowboard Asylum, Volkl, Dalbello, Marker, Salomon, Black Peak Trading and many more.

As visitor’s minds start to turn to their next Winter break, the show offers face-to-face access to experienced tour operators and resorts to help plan the perfect trip, whether travelling alone or with a large group. Crystal Ski Holidays, Inghams, Ski Andorra, Ikon Pass, Aosta Valley Tourist Board, France Montagne, Georgian National Tourism Administration, LAAX, Jackson Hole Mountain Resort, OTP Swiss Holidays, Norway Home of Skiing and Snowsport Scotland will all be at the show and ready to offer bespoke advice and tailored holidays

National Snow Show speaker Eddie ‘the Eagle’ Edwards commented: “I have always found Ski & Snowboard Shows a great way to bring people together who are involved in Winters ports, it was such a shame that I could not be there ‘in person’ in 2021, but I am so looking forward to being there this year. My time competing in the Olympics taught me so much, and I believe everyone should give snowsports a try, no matter their experience or ability. The atmosphere when you bring snowsports lovers together is fabulous and I can’t wait to share my story and hear other people’s tales at the Show.”

The National Snow Show takes place in Hall 1 at the NEC, Birmingham on 15-16 October, doors open at 9am and tickets retail at £10pp, children under 16 go free.

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